Augmented costumes that convey the cattiness and manipulation in clique culture of tween girls (ages 12-14). Using the stereotype of the popular clique, these garments come equipped with voodoo dolls through which the girls take out their aggression on each other.

LED flower switches on the dolls can change the color of a coordinating flower on the girls’ shirts to indicate status of ‘in’ or ‘out’ of the group through green or red. A panel on one doll controls the display of the word ‘Loser’ (printed in thermochromic ink) when triggered, providing an embarrassing branding on the intended target.

Created by Angela.